Tag your URLs with UTM parameters so you can track campaigns in Google Analytics and other tools. Fill in the fields and your tagged link is built instantly.
Required
The full destination URL you want to tag
A label for this marketing campaign
The kind of channel
Where it's coming from specifically
Optional parameters
The ID of your ad campaign
For paid search — the keyword
For A/B tests between ads
Your tagged URL
Fill in the fields above to build your link
UTM parameters are short text tags added to a URL that tell analytics platforms (like Google Analytics) where your traffic came from. When someone clicks your tagged link, the parameters are captured and attributed to the campaign you defined.
https://example.com?utm_source=instagram&utm_medium=social&utm_campaign=spring_launch
Track the performance of your marketing campaigns with OneUp's free UTM Link Generator. Create tagged URLs in seconds by adding UTM parameters such as source, medium, campaign, term, and content. Whether you're sharing links on social media, email campaigns, paid ads, or newsletters, this tool helps you build accurate tracking URLs for Google Analytics and other analytics platforms.
A UTM Link Generator is a tool that adds UTM (Urchin Tracking Module) parameters to your URLs so you can measure where your website traffic comes from. These parameters help analytics platforms identify which marketing campaigns, traffic sources, and channels are driving visitors and conversions.
OneUp's UTM Link Generator instantly creates properly formatted tracking links that work with Google Analytics and other analytics tools. Instead of manually adding parameters to your URLs, you simply fill in a few fields and your tagged link is generated automatically.
Creating a UTM tracking link with OneUp takes only a few moments.
Paste the destination URL you want people to visit. This can be a homepage, landing page, blog post, product page, or any webpage you want to track.
Enter the required UTM parameters:
You can also include optional parameters for more detailed tracking.
As you complete the fields, OneUp automatically builds your UTM link. Simply copy the generated URL and use it in your campaigns.
UTM parameters help you understand exactly where your website visitors come from. Instead of seeing only overall traffic, you can identify which campaigns, platforms, advertisements, or email newsletters generate the most clicks, conversions, and revenue.
Using UTM tracking also makes it easier to compare different marketing channels, optimize campaign performance, and make data-driven marketing decisions. Whether you're running paid advertising, influencer campaigns, email marketing, or organic social media promotions, UTM links provide valuable attribution data.
There are five standard UTM parameters used in digital marketing.
utm_source identifies where the visitor came from, such as Google, Facebook, LinkedIn, or Instagram.
utm_medium identifies the marketing channel, such as email, social, CPC, or referral.
utm_campaign identifies the marketing campaign or promotion.
utm_term is typically used to track paid search keywords.
utm_content helps distinguish between different ads, buttons, banners, or A/B testing variations within the same campaign.
Using these parameters together gives you a complete picture of your marketing performance.
This tool is ideal for digital marketers, social media managers, ecommerce businesses, agencies, bloggers, content creators, SEO professionals, PPC specialists, startups, email marketers, affiliate marketers, and business owners. Anyone running online campaigns can use UTM links to measure traffic and improve marketing performance.
Unlike manually creating UTM links, OneUp's UTM Link Generator automatically builds correctly formatted tracking URLs in seconds. Simply enter your campaign details, copy your tagged URL, and start tracking your marketing performance.
The tool is completely free, requires no signup, and supports all standard UTM parameters used by Google Analytics and other analytics platforms.
OneUp lets you schedule and auto-post to Instagram, Facebook, X, Threads, Pinterest, LinkedIn, YouTube, TikTok, Bluesky, Google Business Profiles, and more.